Monday 10 February 2014

Blackmagic Production Camera 4K ships for $1,000 less than expected

Blackmagic now shipping its Production Camera 4K for $1,000 less than expected


Hot on the heels of Panasonic’s 4K GH4 announcement, Blackmagic have now started shipping their long awaited  4K Production Camera – and here’s the really good news… Blackmagic have dropped the initial $4,000 price more than $1,000 to just $2,995. This makes the 4K Production Camera the cheapest 4K pro camera on the market.


Blackmagic’s first 4K camera camera features a large Super 35 sensor, professional global shutter and EF and ZE compatible lens mount.


“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design in a statement. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”


Here are the key features according to Blackmagic:


Key Features


  • Ultra HD 3840 x 2160 resolution

  • ProRes 422 (HQ)™ recording

  • Super 35 sensor

  • Global shutter

  • EF and ZE compatible lens mount

  • Built-in SSD recorder

  • 5″ LCD touchscreen

  • Metadata entry

  • 6G-SDI output for 10-bit HD and Ultra HD


Blackmagic Production Camera 4K ships for $1,000 less than expected

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