Next-gen smartphone uptake is driving mobile video figures, that’s according to a global study by BBC World News and BBC.com/news. The findings show the impact of mobile advertising on affluent consumers, with improved technology enabling greater engagement with content.
The study surveyed 6,000 smartphone owners in Australia, Germany, Sweden, India, Hong Kong and the US, comparing the habits of the highest 20% income earners in each country to those of the general population.
Just under two-fifths of affluent consumers access the Internet via their mobile devices at least once an hour, 18% higher than the general population, and they are more likely to prefer mobile devices to desktop for news-related content than the general population. News apps are the most commonly used mobile phone apps for affluent consumers, whilst social network apps are favoured by the general population. Owners of the latest handsets are also 10% more likely than the general population to watch news video or stream content on their mobile phones.
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Next-gen smartphone uptake driving mobile video figures
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