Could Amazon take on YouTube and poach their top talent in the process? This comes as the online retailer announces a move into short-form video content.
There are not many companies around with the cash or, frankly, the cojones to take on the mighty YouTube. But could Amazon be gearing up to take a swipe at the video giant with it’s latest announcement?
The heavyweight online retailer is commissioning a slate of premium original video content to play on its Prime platform. The first series of pilot episodes (sponsored by car insurance firm Geico) will test the market to see how popular short-form original content can be on a platform normally reserved for long form television shows and B movies. The move mirrors YouTube’s attempt at financing premium short-form original content. Interestingly through the vast majority of funded YouTube channels were not re-commissioned for a second year after failing to provide any meaningful return on investment.
While Amazon Prime is a paid subscription service, the pilot episodes will be free, and if it isn’t enough for them to attack YouTube with original content, Amazon is also trying to poach some of YouTube’s bigger acts for their own purpose. Reports haven’t clarified who exactly has been contacted but it shouldn’t be too hard to guess.
If nothing else, Amazon’s plunge into the video market will make the playing surface a little more even keel for creators hopefully.
Could Amazon Take On YouTube (& Poach Their Top Talent)?
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