Could the buzz around “second screen” TV apps finally be coming to an end? The answer is a firm “yes” from Yahoo who have confirmed it’s phasing out IntoNow, a three-year-old app that automatically recognized what viewers were watching and delivered synchronized content.
Turns out, many people who watch TV really just want to watch TV instead of fiddling with an app in their lap at the same time. Or, if they’re interacting with friends, they’re more likely to commune via Twitter or Facebook rather than a dedicated app.
Yahoo, in a message titled “We’re Out like Walter White” on the IntoNow website, said that “as part of our ongoing efforts to sharpen our focus,” the IntoNow app will stop working on March 31, 2014. The apps for iOS and Google Android have been unavailable to download since Jan. 24.
Yahoo acquired IntoNow for around $20 million in 2011.
Are "second screen" TV Apps dead?
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