BSkyB is reaping the rewards for its investment in connected TV. The company now has 4.4 million connected Sky+HD DVRs installed out of a total television customer base of 10.5 million homes and added 1 million of these during Q2 of 2013 alone. The company says it is now Britain’s biggest connected TV platform, “and with millions of customers yet to connect their boxes, there is still a big opportunity ahead.”
Notably, in its end-December 2013 half year report, BSkyB declares: “We have seen positive benefits from higher customer satisfaction and advocacy from those customers with a connected Sky+HD box relative to the overall base. Meanwhile, investment in expanding our On Demand service and raising awareness of its benefits is driving upsell to higher-tier packages.”
Jeremy Darroch, Chief Executive at BSkyB, comments: “Everything that we see tells us that customers love the benefits that come with the connected box. On Demand usage more than trebled year on year and the number of movie rentals through Sky Store [the transactional VOD service] doubled as customers responded to greater flexibility and choice.”
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Connected TV Investment Paying off for BSKYB
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