Digg is currently testing a system which would see the viral news aggregator running its own original content on the Digg.com homepage, the company confirms to us today. This would be a new direction for the betaworks-backed service, which has historically collected the most interesting stories from around the web on its site, where they’re then voted on by Digg users.
We first noticed the test today, when a story on the Digg homepage had an interesting source: not another news website or blog, but Digg.com itself. Clicking through on the link to the post in question – an interesting longer read about why audio content never goes viral - and we found the resulting page was branded as a “Digg Original.”
According to Digg’s Creative and Editorial Director, David Weiner, Digg Originals are still in the experimental phase. “We look at Digg as having the potential to be like any other editorial outlet that features freelancer content,” he says. “This was a piece we commissioned to be written for Digg, so there was never any question of where else this could live.”
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Digg Is Experimenting With Original Content
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