Panasonic is taking a direct swipe at the DSLR in an attempt to promote it’s new Lumix mirrorless camera range.
Teaming up with creative agency We Are Social, Panasonic are pondering the question ‘Why DSLR?’ in a series of humorous videos. The campaign will target popular gadget forums and blogs in order to intercept the journey between online discussions and purchase, with the creations of videos such as Why are DSLR lenses so big?; Are DSLR cameras loud?; and Are DSLRs better for action shots?
The videos, featuring a bodybuilder, an owl and a duel-style shoot-out, aim to answer the top auto-complete Google search queries relating to ‘DSLR’.
Panasonic asks ‘Why DSLR?’ in campaign by We Are Social
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