Wednesday, 15 January 2014

More than half of US consumers would buy an UltraHD TV in next two years

UltraHD/4K technology, undoubtedly one of the star attractions of CES 2014, now has to start selling in order to live up to its hype, but this may not be a huge challenge, a research brief from Strategy Analytics notes.


In a new Consumer Metrix survey carried out over the past few weeks with 2,024 US consumers, the analyst said that it found very strong interest in UltraHD TV, with just under a fifth (19%) of people saying they would be very likely, and over a third (37%) somewhat likely, to buy a 4KTV within the next two years. Only just under a quarter (24%) said they would be unlikely to buy one.




More than half of US consumers would buy an UltraHD TV in next two years

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