- Social media-influenced video has eclipsed non-social video on the Web in terms of audience size: Online video audiences are expected to double in 2016, reaching 1.5 billion globally, according to Cisco. A majority now, and an increasingly significant portion of them in the future, will discover or watch video and TV content on social media platforms like YouTube, Facebook, and new mobile-focused social video apps like Vine.
- This is a big deal for content creators, whether they are filmmakers, amateurs, or brands. The social web has created a cost-effective way to distribute video. But the nature of what we watch and how we engage with video is also changing based on our appetite for social video discovery.
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Facebook's Auto-Play Videos Show How Important Video Is Becoming To Social Networks
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