Thursday 27 March 2014

Panasonic takes on GoPro with new 4K Action Camera: HX-A500



Panasonic is going to try and gate crash GoPro’s action Camera party with it’s new HX-A500: a light-weight, wearable, wide-angle camera capable of shooting  4K footage at 30fps.


The first thing you’ll notice is that Panasonic have separated the lens from the camera body with a braided cable. This is supposed to make the device more wearable and while it looks pretty weird we can see the benefits.


Additional features of the HX-A500 include WiFi and NFC capabilities — allowing you to connect it to your mobile for reviewing the footage and controlling the camera — as well as the standard dustproof and waterproof certifications that will let you take it 10 feet underwater for up to 30 minutes.


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In 4K mode you can shoot video at up to 30fps. 1080p, 720p and 480p max out at 60fps, 120fps and 240fps, respectively. The camera will be available in the U.K. starting in May for £380 (about $630 USD), and is expected to launch in the US sometime in July.


Here is the full Press Release for the HX-A500: 


Panasonic Corporation, a leader in video technology is pleased to announce the world’s first 4K/30p Wearable Camera, the HX-A500 (A500). Featuring Wi-Fi® and NFC to connect to your phone, incredible image quality and straightforward functionality, this wearable camera enables you to capture scenes that puts viewers right there, in the thick of the action.  The A500 will be available in the U.S. at the beginning of July at www.shop.panasonic.comand photo specialty retailers.


The main unit is separate from the lens unit, meaning you can mount the lens at face level and perform hands-free shooting. Small and lightweight, the lens unit is comfortable to wear, making it easy to capture point of view sports or your daily adventure.


The A500 features gorgeous 4 K/30p image quality, allowing you to capture beautiful video with heightened realism. With a powerful lens, sensor and engine, you can now enjoy clean and clear low-noise video.  The A500 comes standard with the newly designed main unit with an LCD and other features that improve operability. Via your smartphone or tablet, you can also quickly and easily upload your video to the internet.  Panasonic designed the A500 wearable camera so that users can simply shoot and enjoy sharing, high-quality action video.


1. Separate units enable more comfortable head mounting


The main unit is separate from the camera. Hands-free operation lets you to capture everyday adventures to extreme sports.


● Compact lightweight camera unit


The lens unit weighs just over one ounce. It’s so light that you are likely to forget it’s mounted, even after extended use.


● New head mount and armband case


The head mount is supported in three places: at both ears and at the back of the head. This increases support and makes wearing the camera feel more comfortable and natural. The armband-style case is durable, and the flip-top design makes it easier to put in and take out the main unit.


● Even more complete line up of accessories


A wide variety of optional accessories — a new clip mount, multi belt, and multi case — help you get the most out of the A500. Different mounts enable easy shooting in different situations allowing you more flexibility.


● Waterproof and dustproof


Waterproof for 30 minutes in nearly 10 feet of water*, dustproof **, the A500 lets you actively shoot video in all kinds of sports and leisure situations without a housing.


*Complies with IPX8.


**Complies with IP5X.


2. Shoot 4K/30p video: highest available resolution for a Wearable Camera


With 4K video, you get four times the resolution of Full HD. The new Lens, sensor and image engine also achieve greater sensitivity, enabling you to shoot beautiful high resolution video.


● Recording 4K at 30 fps ensures smooth motion


Since every detail of the image is crisp and clear, you can display beautifully realistic video on large screens. Meanwhile, with a worlds’ first 30 frame per-secondfor a wearable camera, on-screen motion is smooth.


3. Enhanced Picture Quality


● Ultra Wide Angle


HX-A500 can shoot up to max. 160 degree ultra wide angle for an immersive view.


● Excellent low-light performance: 1/2.3-inch BSI sensor


A BSI sensor delivers excellent images. Shooting with higher sensitivity, you see less noise in images shot indoors, at night, or in dimly lit conditions: you simply get better results.


● Image engine provides superb image quality


Crystal Engine Pro+ provides outstanding image processing. It has exceptional capabilities for handling super-resolution video. You can use this processing power to shoot superb quality 4K videos.


● Tilt correction and image stabilization make fast action easier to watch


Available with full HD in standard resolution, exclusive Level Shot and Image Stabilizer functions allow you to capture easily watchable fast action sequences.


● Slow motion video


You can shoot at high frame rates in three resolutions: 1920 × 1080 pixels at 60 fps; 1280 × 720 pixels at 120 fps; and 848 × 480 pixels at 240 fps. You can then play back the video in slow motion, either for effect or to check out a golf swing or the form of another fast action.


4. Easy to use: simply shoot and share


Using the color LCD on the main unit, the operation is effortless. Also via a smartphone or tablet, you can also easily upload and share videos on the internet right on the spot.


● Color LCD panel


The main unit is equipped with a 1.5-inch color LCD. Instantly, you can check the field of view and mode settings.


● Connect with NFC compatible Wi-Fi®


If your smartphone has NFC capabilities, all you need to do to enable Wi-Fi® is to contact the control unit and the phone.


● Create Highlights and Easy-Share


With an Image App, highlighted scenes can be easily edited in one clip and uploaded to internet after shooting with automatic selection of highlighted scenes.


● Real-time Broadcasting


Via USTREAM, distant family members can get a live view of important family events.


To learn more about Panasonic’s line of LUMIX Digital Cameras and other consumer electronic products please visit www.shop.panasonic.com.




Panasonic takes on GoPro with new 4K Action Camera: HX-A500

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