Avid have announced a new collaborative cloud based editing platform called Avid MediaCentral. With the slogan ‘Avid Everywhere’ the company took to the stage at NAB to make the announcement (see the clip above).
Avid MediaCentral is effectively a modular platform that supports all of the company’s tools and services (including cloud services). Said Avid president and CEO Louis Hernandez, Jr., “By getting on the Avid MediaCentral platform today, broadcast, video, and audio customers can strategically address both their current and future needs, with complete choice over how, when, and where they deploy and scale their solutions.”
Avid also reorganized its products into “suites, ” all of which can operate on MediaCentral. They are the artists suite, which includes Avid’s Media Composer editing system and ProTools audio post system; a media suite, which includes management tools such as an ingest module called Director; and a storage suite.
Avid’s Interplay Sphere has also been renamed Media Composer Cloud, and the company additionally introduced some new subscription licensing options.
In storage, Avid is introducing 4K support across the ISIS line.
Avid MediaCentral Announced at NAB 2014
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